In recent years, augmented reality (AR) has moved from being a novelty to a necessity in the ecommerce world. This technology is helping brands overcome the limitations of online shopping, allowing customers to see and experience products without needing to visit a physical store. AR is especially beneficial for industries like fashion, beauty, and home decor, where visualizing the product is crucial.
Did you know that 57% of consumers are more likely to buy from a brand if it offers AR features? And nearly 72% of UK luxury fashion shoppers demand AR in their shopping experience. Clearly, AR is no longer just a cool feature—it’s a necessity for staying competitive.
How Ecommerce Brands are Leveraging AR to Enhance Customer Experience
Burberry: 3-D Product Integration with Google
Burberry has teamed up with Google to let customers view their products in 3D directly from search results. This integration allows shoppers to check out products in stunning detail, helping manage expectations and reduce returns. Before, Burberry offered 3D images only on their website and app, but partnering with Google broadened their reach to potential new customers. Click here to read more about this.
Sephora: Virtual Trials
Sephora's AR-powered Virtual Artist allows customers to try on foundation shades and lipstick colors using their smartphones. This virtual try-on feature makes online beauty shopping a breeze and ensures customers get the right product every time, enhancing their overall shopping experience.
Spatial AR: IKEA
IKEA has been a pioneer in using AR for ecommerce. Their app allows customers to create a 3D replica of their living space and see how new furniture would look in it. This feature helps customers make better purchasing decisions by visualizing how items fit into their existing decor. Check out how the app works.
Social Media AR: Kylie Cosmetics
AR filters on social media platforms have become a popular tool for brands of all sizes. Kylie Cosmetics, for instance, lets users try on different makeup looks through AR filters, making the shopping experience interactive and fun. This not only engages customers but also drives sales by allowing them to see how products will look on them in real-time.
Reducing Returns: Nike
Nike's innovative Nike Fit app uses a smartphone’s camera to scan a customer’s feet, collecting 13 data points to recommend the best shoe size with an accuracy of within 2 millimeters. This feature addresses a common issue, as three out of five people are likely wearing the wrong size shoe. By providing a precise fit, Nike enhances customer satisfaction and reduces returns.
AR is revolutionizing ecommerce by offering a more immersive and interactive shopping experience. It helps brands reduce returns, engage customers, and provide a 'try-before-you-buy' experience right from home. As AR continues to evolve, it's becoming essential for any ecommerce business looking to stay ahead of the curve.
If you haven’t yet, it’s time to explore how AR can enhance your online store and give your customers a shopping experience they’ll love!
Commentaires