Black Friday and Cyber Monday (BFCM) are more than just blockbuster sales days; they're a golden opportunity for e-commerce businesses to...

‘Lifetime value’ is a phrase that many marketing people talk about, but not many truly understand it. So let’s start from the basics:...

An online store can never have too many customers. You habitually write your blog posts, run Facebook Ads and you even pay attention to...

Old School vs Modern Email Providers: How To Avoid The Spam Folder? Email providers… Even the phrase sounds so boring, my first reaction...

As you can figure out from the title, I’m not “naturally competent” to determine what’s a great color design, but still… …I’ve been...