Black Friday and Cyber Monday (BFCM) are more than just blockbuster sales days; they're a golden opportunity for e-commerce businesses to...

Data is a two-sided coin. On one side you have the business that has access to this data. Their intention is to make sure this data is...

‘Lifetime value’ is a phrase that many marketing people talk about, but not many truly understand it. So let’s start from the basics:...

An online store can never have too many customers. You habitually write your blog posts, run Facebook Ads and you even pay attention to...

Old School vs Modern Email Providers: How To Avoid The Spam Folder? Email providers… Even the phrase sounds so boring, my first reaction...

THE CLIENT'S SITUATION A US-based family-owned beauty store asked us to help them implement our email marketing strategy in order to...